Enormous Fault 1: Making a Website with Flash -- Do you know in a latest examine, top internet entrepreneurs found that having an internet site created with Flash, truly decreased the response from prospects and clients by as a lot as 370 p.c?
Your prospects and prospects are almost definitely visiting your web site utilizing all forms of totally different computers, connection speeds and internet configuration settings...
What could look great to no less than one customer might not even seem for an additional! You might possibly very simply have shelled out lots of or even 1000's of dollars to have an internet site created using the Flash know-how, solely to find out that some of your visitors won't ever see it! (Not to point out the loading times could cause your visitor to close your site, never to return again.)
Large Fault 2: The "Web Catalog" Strategy -- You see this everywhere. Good, honest and hardworking businessmen and ladies get on-line to promote their products or services, and have a web site created for them that incorporates a hyperlink to only about every thing they offer on one page. Their thinking goes alongside the traces of, "...properly, I don't wish to go away anybody out. If they come to my web site, I wish to be sure I've what they're trying for..." -- This way of thinking could not be farther from the truth.
There's an historical rule that goes again to the very starting of direct-advertising on the web, taught by the richest, most legendary and well-revered web entrepreneurs of all time...
"If you give your prospects too many selections, they turn into confused and are not certain what to do next. Confused individuals never purchase anything."
Big Fault three: Optimizing Your Sales Web site for the Search Engines -- You may see this taught in almost each "internet marketing" course, guide or eBook out there... "You should optimize every page of your website for the search engines!" -- In reality, this false teaching is accepted as 'gospel fact' so usually that almost all internet designers will supply to do that for you at no, or little additional cost...
What they don't understand is that sure words and phrases must be both re-worded (to make it "key phrase rich") or taken out completely, just to be seemed upon highly by the mighty serps -- and this could kill your gross sales, actually overnight.
While you or a employed net designer optimize your sales page (i.e. any internet web page designed to promote your services) to get the next itemizing in the various search engines, you are going to need to sacrifice the pulling-energy of your gross sales copy (i.e. written gross sales material) just to get those increased listings. Certain, this could convey you extra site visitors -- but what good is all of the traffic in the world, in case your guests arrive at your website and aren't compelled enough to read why they should order your product?
For years, it has been taught that you need to always attempt to discover a "steadiness" of search engine optimisation (Search-Engine-Optimization) combined with promotional copy designed to sell your products and services...
Mistaken Again! -- The truth is that it is greatest to never optimize your gross sales web page for the Search Engines. Instead, it's finest to create tiny "entry pages" for each keyword associated to your services or products, (highly optimized for the Search Engines) and have them hyperlink to your fundamental sales web site! (We are able to show you precisely how to do that quickly and simply and get *massive* targeted traffic from the Search Engines - with out ever *touching* your gross sales website!)
Large Fault 4: Having a "Graphics-Primarily based" Web site -- Sure, graphics can certainly assist us to visualise a particular situation or circumstance, product or service... But do you know that having a graphically-pushed web site can actually distract your customer away from your gross sales message?
After all, your gross sales message is The -1 most vital consider an web site that makes money. In case your visitors are paying more attention to your "professional graphics" than your gross sales message... you've simply misplaced another sale.
You have acquired approximately seven seconds from the time your customer arrives at your web site, to the time they decide whether or not to purchase your product, get extra info or leave. Should you've got a graphically-intensive website, your website will most likely nonetheless be loading past your seven-second time limit.
That is a "buyer-killer" in and of itself - however, the true purpose lies within the truth that the larger, brighter and extra lovely your graphics are, the more they may distract your customer from your gross sales message. And if your visitor is distracted even for one second, it might mean the difference between getting a sale, and shedding a customer.
Huge Fault 5: Designing a Website with Zero Advertising Expertise -- Most internet designers don't know find out how to become profitable on the web, with something apart from their design services. It's not their fault - they merely don't have any or very little marketing and sales experience. In any case, they're just website designers...
Nonetheless, having your website designed by somebody with Zero internet marketing expertise is like shopping for a street-automobile with out an engine... it won't go anywhere, and it'll just waste your money and time!
{Kent is the Managing Director of Web Real Marketing wich is an expert website design agency specialising within the creation of
website optimization services for small and medium sized companies. Website:
http://www.webrealmarketing.com